Probably the most important of all is that your website sells your brand. You should use it as your platform to differentiate yourself from your competitors. Does your website help set your brand apart and show what value you add? Is it showing your customers the benefits of choosing you and what value you add? Or is it just giving them generic information that could be about any other company? Sure, you might want to be informative and provide customers with information that will help their research. But your website is your platform to sell yourself, so make sure it’s doing just that.
While we’ve only really explored it from a top level, hopefully our tips have got you thinking more objectively about your website. Being able to evaluate your current digital presence is the first steps you need to take to start building a stronger brand online.
We offer a more in depth Brand Sense Workshop where we’ll help you understand your current challenges, how to overcome them, and create an action plan to improve your online presence. If you’re interested in learning more, you can sign up here or call 0191 603 0033 and we can arrange a time for you to come along to the studio.